Investors launch mobile tire installation firm

IRVINE, Calif. — Auto industry veteran James Chen and Cie Digital Labs (CDL), a growth accelerator for emerging startups, have launched ASAP Tire, a mobile tire installation company with operations up and running in California and the East Coast.

According to Mr. Chen, president of ASAP Tire, the company provides tire installation wherever the consumer needs the service, be it “at their home, office, golf club — wherever and whenever is most convenient.”

A certified technician visits the site with a fully equipped vehicle and completes tire installation less than an hour on average, CDL said.

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