Here’s how Amazon could finish off the rest of the retail industry

Amazon has gleefully eviscerated the retail industry for 20 years now. Now comes the coup de grace.

Until now, the major flaw in Amazon’s strategy has been that some 90% of sales still occur offline. Surveys show consumers prefer an omnichannel experience to a strictly online one. An A.T. Kearney survey, for instance, showed that just 5% of consumers preferred an online-only retail experience.

To read the full article, visit Digital Commerce 360.